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Prioritize purpose over profit from "summary" of Company of One by Paul Jarvis

When we start a business, our primary goal is often to make money. We chase after profits, believing that financial success is the ultimate measure of our worth. But what if there's a different way to approach business—one that focuses on purpose instead of profit?Prioritizing purpose over profit means shifting our mindset and aligning our actions with our values. It means asking ourselves why we're in business in the first place and what impact we want to have on the world. When we lead with purpose, we're able to make decisions that are in line with our beliefs and principles, rather than just chasing after the almighty dollar. When we prioritize purpose over profit, we create businesses that are not only financially sustainable but also personally fulfilling. We're able to build companies that make a positive difference in the world, rather than just focusing on the bottom line. By aligning our work with our values, we're able to find meaning and satisfaction in what we do, leading to a greater sense of fulfillment and purpose. Focusing on purpose over profit also allows us to build stronger relationships with our customers and clients. When we authentically care about the impact we're making, it shows in our interactions with others. People are drawn to businesses that have a clear sense of purpose and are more likely to support companies that are making a difference in the world.
  1. Prioritizing purpose over profit is about creating a business that reflects who we are and what we stand for. It's about building something that we're proud of and that aligns with our values. When we lead with purpose, we're able to create a company of one that is not only successful but also meaningful and fulfilling.
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Company of One

Paul Jarvis

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