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Anchoring can influence perceptions and decisionmaking processes from "summary" of Como usar os Gatilhos Mentais para a Vida Profissional e Pessoal by MAX EDITORIAL
Anchoring is a powerful cognitive bias that can significantly impact how we perceive information and make decisions in both our professional and personal lives. This bias occurs when individuals rely too heavily on the first piece of information they receive (the "anchor") when making decisions or judgments. When we are anchored to a specific piece of information, it can sway our perceptions and lead us to make decisions that may not be entirely rational or based on all available information. This can happen because our brains are wired to use shortcuts when processing information, and anchoring provides a mental shortcut that can lead to biased decision-making. For example, if someone is negotiating the price of a car and the salesperson starts with a high anchor price, the buyer may be more likely to accept a higher final price than if a lower anchor price had been presented. This is because the high anchor sets a reference point that influences the buyer's perception of what is a reasonable price for the car. Anchoring can also influence perceptions in other contexts, such as performance evaluations or salary negotiations. If a manager's initial impression of an employee is negative due to a single mistake, they may anchor their perception of that employee to that mistake, resulting in a biased evaluation of their overall performance. In order to mitigate the effects of anchoring on our decision-making processes, it is important to be aware of this bias and consciously consider alternative perspectives and information. By actively working to challenge our initial anchors and consider a broader range of information, we can make more informed and objective decisions.
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