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The affect heuristic guides our emotional judgments from "summary" of Thinking, Fast and Slow by Daniel Kahneman

When we make judgments and decisions, our emotions play a significant role. The affect heuristic is a mental shortcut that allows us to make quick judgments based on our emotional responses to a particular situation. This heuristic guides our emotional judgments by relying on our gut feelings rather than a rational analysis of the facts. Our emotions can be powerful influencers in our decision-making process, often leading us to make choices that may not align with our logical reasoning. The affect heuristic operates on the principle that our emotions provide valuable information about a situation, which can help us make quick decisions without having to carefully weigh all the pros and cons. In essence, the affect heuristic allows us to make judgments based on our immediate emotio...
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    Thinking, Fast and Slow

    Daniel Kahneman

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