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Understanding organizational culture is crucial in driving change from "summary" of Change Leadership by Martin Orridge

Organizational culture plays a significant role in the success or failure of any change initiative within a company. It is the invisible force that shapes behaviors, beliefs, and attitudes of employees. Without a deep understanding of the existing culture, any attempt to drive change is likely to face resistance and obstacles. When leaders embark on a change journey, they must first analyze the current culture within the organization. This involves identifying the values, norms, and rituals that define how things are done. By understanding the underlying assumptions that govern behavior, leaders can tailor their change strategies to align with the organizational culture. Attempting to implement change without considering the cultural context is akin to trying to swim against the current. It is bound to be met with skepticism, cynicism, and ultimately, a lack of buy-in from employees. Therefore, i...
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    Change Leadership

    Martin Orridge

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