Companies need to invest in intangibles to remain relevant from "summary" of Capitalism without Capital by Jonathan Haskel,Stian Westlake
Investing in intangibles is crucial for companies striving to maintain their relevance in today's economy. In an age where traditional physical assets like machinery and real estate are no longer the sole determinants of success, companies must shift their focus to intangible assets such as intellectual property, brand reputation, and data. These intangibles provide a competitive edge that can differentiate a company from its counterparts in the market. The rapid pace of technological advancement has further emphasized the importance of intangible investments. With the rise of digitalization and automation, companies must adapt to the changing landscape by investing in intangibles that will enable them to stay ahead of the curve. For instance, developing proprietary software or algorithms can enhance a company's operational efficiency and customer experience, setting them apart from competitor...
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