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Innovation is a journey, not a destination from "summary" of The Innovation Book by Max Mckeown

Innovation is not a one-time event with a clear beginning and end. It is an ongoing process that requires constant effort, adaptation, and learning. This concept is often misunderstood, with many people viewing innovation as something to be achieved and then maintained. However, true innovation is a journey that involves experimentation, failure, iteration, and ultimately, growth. When we view innovation as a journey, we understand that it is a process of continuous improvement rather than a fixed destination. This mindset allows us to embrace uncertainty and ambiguity, knowing that innovation involves exploring new ideas, taking risks, and challenging the status quo. It encourages us to be open to change and to see failure as a necessary step on the path to success. Innovation as a journey also requ...
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    The Innovation Book

    Max Mckeown

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