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Social norms are shaped by the strength of social networks from "summary" of Bowling Alone: Revised and Updated by Robert D. Putnam

The strength of social networks plays a crucial role in shaping social norms. When individuals are connected through strong social ties, they are more likely to adhere to certain norms and values that are prevalent within their network. These norms are reinforced through regular interactions and shared experiences, creating a sense of collective identity and belonging. In close-knit communities or groups where relationships are strong, there is a higher level of social cohesion and cooperation. Members are more likely to trust one another and cooperate for the common good. This sense of trust and reciprocity is essential for the maintenance of social norms and the functioning of society as a whole. Conversely, in communities where social ties are weak or fragmented, social norms may be less enforced or followed. When individuals do not have strong connections with others, they may feel less pressure to conform to certain norms or may not even be aware of what those norms are. This can lead to a breakdown in social cohesion and a lack of shared values within the community. The strength of social networks also affects the spread of new norms or changes in existing norms. In tightly knit groups, new ideas or behaviors can quickly gain acceptance and be adopted by the majority. However, in communities with weak social ties, it may be more challenging to introduce and establish new norms, as there is less social support and reinforcement for these changes.
  1. The strength of social networks is a key factor in shaping social norms and maintaining social order. Strong connections between individuals create a sense of community and shared identity, leading to greater adherence to norms and values. On the other hand, weak or fragmented social ties can result in a lack of enforcement of norms and a breakdown in social cohesion.
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Bowling Alone: Revised and Updated

Robert D. Putnam

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