Value innovation is the cornerstone of Blue Ocean Strategy from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
Value innovation lies at the heart of Blue Ocean Strategy. It is the cornerstone that sets this strategic approach apart from traditional competition-based strategies. Value innovation is about creating new market space by simultaneously pursuing differentiation and low cost. This dual focus allows companies to break out of the crowded and competitive market space and create a blue ocean of uncontested market space. By focusing on value innovation, companies can shift their strategic focus from beating the competition to making the competition irrelevant. This shift in mindset enables companies to create new demand, capture new custom...
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