Unconscious processing shapes our snap judgments from "summary" of Blink by Malcolm Gladwell
The way our minds work is a fascinating thing. We like to believe that we are in complete control of our thoughts and decisions, that we carefully weigh all the information before coming to a conclusion. But the truth is, much of what goes on in our minds happens without us even realizing it. Our unconscious mind is constantly at work, processing information and making decisions in the blink of an eye. This unconscious processing is what shapes our snap judgments. When we meet someone for the first time or encounter a new situation, our minds quickly take in a multitude of cues and signals. We may not be aware of it, but our brain is analyzing everything from body language to facial expressions to past experiences. And based on this lightning-fast assessment, we form an immediate impression or decision. This process can be incredibly powerful, as it taps into a wealth of knowledge and ...
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