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Rapid cognition informs our gut decisions from "summary" of Blink by Malcolm Gladwell

In the blink of an eye, our minds are capable of making split-second decisions based on rapid cognition. This process, which occurs outside of our conscious awareness, involves the brain quickly analyzing a situation and coming to a conclusion without the need for deliberate reasoning. This instinctive form of decision-making is what informs our gut reactions and allows us to make snap judgments in a matter of seconds. Rapid cognition is a powerful tool that can provide us with valuable insights and help us navigate complex situations with ease. By tapping into our subconscious knowledge and experiences, we ar...
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    Blink

    Malcolm Gladwell

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