Facts alone are not enough to persuade consumers from "summary" of All Marketers are Liars by Seth Godin
Consumers are not easily swayed by facts alone. They are bombarded with information every day, making it difficult for them to discern what is true and what is not. In a world filled with noise, simply presenting facts is not enough to capture their attention. Consumers are not rational beings who make decisions based purely on logic. Instead, they are emotional creatures who are driven by their desires, fears, and aspirations. Marketers who understand this fundamental truth are able to create compelling stories that resonate with consumers on a deeper level. By crafting a narrative that aligns with the consumer's beliefs and values, marketers are able to build trust and establish a connection with t...
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