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Demonstrating expertise can increase credibility in persuasion from "summary" of Persuasão by Maytê Carvalho
When it comes to persuading someone, it is crucial to establish credibility. One way to achieve this is by demonstrating expertise in the subject matter. By showcasing your knowledge and understanding of the topic at hand, you are more likely to be seen as a trustworthy source of information. This can help to increase the effectiveness of your persuasion efforts. When people perceive you as an expert in a particular field, they are more inclined to believe what you have to say. Your expertise gives you a certain level of authority and credibility, making it easier for others to trust your opinions and recommendations. This can be especially important when trying to persuade someone to take a specific course...
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