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The power of incentives should not be underestimated from "summary" of Alchemy by Rory Sutherland
Incentives are more than just rewards or inducements; they are incredibly potent tools that have the ability to shape behavior and drive action in ways that may seem counterintuitive or even illogical. The power of incentives lies in their ability to tap into the different motivations and desires that drive human behavior, often with remarkable results. Incentives can be as simple as a small token of appreciation or as complex as a sophisticated rewards program, but their impact should not be underestimated. By understanding what truly motivates individuals and leveraging this knowledge through strategic incentives, businesses and organizations can effectively influence decision-making and drive...
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