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Intuition is a valuable tool in decisionmaking from "summary" of Alchemy by Rory Sutherland

Intuition is often dismissed as unreliable in decision-making, overshadowed by the perceived superiority of rationality. However, this perspective fails to recognize the value that intuition brings to the table. Intuition operates on a different level than pure logic, drawing on accumulated experience and subconscious processing to arrive at quick, gut-feel conclusions that may not be immediately explainable but are often surprisingly accurate. In the fast-paced and uncertain world we live in, relying solely on rational analysis can be limiting. Intuition allows us to tap into a deeper understanding of situations, picking up on subtle cues and patterns that may not be obvious at first glance. It can provide a shortcut to a solution when time is of the essence, helping us make decisions quickly and effectively. Moreover, intuition is not simply a whimsical guess or hunch - it is grounded in real-world knowledge and expertise. Through years of practice and exposure to various situations, our intuition becomes finely tuned, allowing us to make informed judgments based on a wealth of past experiences. This reservoir of knowledge is invaluable in guiding our decisions, even when we may not be consciously aware of the factors at play. By embracing intuition as a valuable tool in decision-making, we open ourselves up to a more holistic approach that combines both logic and instinct. This fusion of rationality and intuition can lead to more creative and innovative solutions, as we are able to see beyond the surface level and consider possibilities that may not be immediately apparent.
  1. Intuition should not be discounted as a flimsy or unreliable factor in decision-making. Instead, it should be recognized for its unique strengths and contributions, offering a complementary perspective that can enhance our ability to navigate the complexities of the world around us.
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Alchemy

Rory Sutherland

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