Unexpected success can bring new opportunities from "summary" of Accidental Branding by David Vinjamuri
In the world of branding, unexpected success can be a game-changer. When a brand experiences a surge in popularity that was not anticipated, it opens the door to new opportunities that may not have been considered before. This sudden success can catch a brand off guard, but it also presents a chance to capitalize on the momentum and explore uncharted territory. One example of this concept in action is the story of Snapple. Initially a small, niche brand selling natural fruit juices, Snapple experienced a sudden spike in popularity that took the company by surprise. This unexpected success led to new opportunities for Snapple to expand its product line and reach a wider audience. By seizing the moment and adapting to the changing market landscape, Snapple was able to grow into a household name. Another example is the case of Burt's Bees, a brand that star...
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