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Disruption is a natural part of the business lifecycle from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Disruption is an inevitable phenomenon in the business world. It is not a rare occurrence, but rather a regular part of the business lifecycle. Companies, no matter how successful, are always vulnerable to disruption from new technologies or business models. This disruption can come from within the industry or from outside players who introduce new ideas that challenge the status quo. When a disruptive innovation enters the market, it often starts at the lower end of the market, targeting customers who are not currently being served by existing products or services. These new entrants may not initially pose a threat to established companies, as they are not competing head-on with their existing offerings. However, over time, these disruptive innovations improve in quality and performance, eventually reaching a point where they ca...
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