Challenges of navigating a foreign language and culture in business from "summary" of A Primer for Spanish Language, Culture and Economics by Lucila Ortiz
Navigating a foreign language and culture in the business world can present a myriad of obstacles that must be overcome in order to succeed. One of the key challenges is language barriers, which can hinder effective communication and create misunderstandings between parties. When individuals are unable to clearly express their thoughts and ideas in a language that is not their own, it can lead to confusion and misinterpretation, ultimately impacting the success of business transactions. Cultural differences also play a significant role in the business world, as they can influence how individuals interact, negotiate, and conduct business. For example, in some cultures, it is customary to engage in small talk before getting down to business, while in others, direct communication is preferred. Understanding and respecting these cultural norms is essential for building strong relationships and establishing trust with foreign cou...
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