Understanding others is key to persuasion from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
To be persuasive, you must first seek to understand the other person. This understanding is the foundation upon which all successful persuasion is built. If you cannot see the situation from the other person's point of view, how can you hope to persuade them? When you take the time to truly understand someone else's perspective, you are better able to tailor your arguments to address their specific concerns and motivations. This shows the other person that you respect and value their opinions, making them more likely to listen to what you have to say. Furthermore, understanding others allows you to anticipate their objections and address them proactively. By demonstrating that you have thought through the other person's potential reservations, you show that you are prepared and knowledgeable about the topic at hand. In addition, when you understand where someone is coming from, you are better able to build rapport with them. People are more likely to be persuaded by someone they trust and feel a connection with. By taking the time to understand the other person, you can establish this rapport and make them more open to your ideas.- The key to persuasion lies in empathy and insight. By putting yourself in the other person's shoes and seeing the world through their eyes, you can craft arguments that are not only convincing but also respectful and considerate. This approach is not just about winning an argument; it is about building relationships and fostering understanding.
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