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Understand the needs and wants of your audience from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
To be persuasive, you must first understand the needs and wants of your audience. This means taking the time to really get to know the people you are trying to persuade. What are their values, beliefs, and priorities? What are their fears, hopes, and dreams? By understanding these things, you can tailor your message to resonate with your audience on a deeper level. One way to better understand your audience is to listen carefully to what they are saying. Pay attention to not only the words they are using but also the emotions behind those words. What are they really trying to communicate? What are their underlying concerns or desires? By listening actively, you can gain valuable insights into what motivates your audience and how you can best appeal to them. Another important aspect...
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