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Develop clear objectives before communicating your message from "summary" of A arte da comunicação de impacto by Shana Wajntraub
The first step towards impactful communication is setting clear objectives. Before you even think about crafting your message, take the time to define what you want to achieve. What is the purpose of your communication? What do you hope to accomplish by sharing this information? By establishing specific goals, you give yourself a roadmap to follow and ensure that your message is focused and effective. Having clear objectives also helps you tailor your message to your audience. When you know what you want to achieve, you can better understand the needs and expectations of the people you are communicating with. This allows you to frame your message in a way that resonates with them and makes it more likely to be well-received. Moreover, setting clear objectives can help you stay on track during the communication process. It is easy to get sidetracked or lose focus when you are sharing information, especially if you are passionate about the topic. By having a clear goal in mind, you can ensure that every piece of information you share contributes to achieving that goal. Another benefit of defining clear objectives is that it allows you to measure the success of your communication. Once you have shared your message, you can evaluate whether you have achieved the desired outcomes. Did you inform, persuade, or inspire your audience as intended? By setting specific objectives, you can assess the impact of your communication and make adjustments for future interactions.- Developing clear objectives before communicating your message is essential for effective communication. It helps you stay focused, tailor your message to your audience, and measure the success of your communication. By taking the time to define your goals, you can ensure that your message is purposeful, impactful, and well-received.
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