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Measure your return on investment in every aspect of your business from "summary" of 80/20 Sales and Marketing by Perry Marshall
When it comes to running a business, every decision you make should be based on data and results. You need to know what is working and what is not, so you can focus your time and resources on the activities that will bring you the highest return on investment. This means that you need to measure the ROI of every aspect of your business, from marketing campaigns to employee training programs. Measuring your ROI is not just about looking at your financial statements at the end of the month. It is about tracking your progress in real time, so y...
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