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Strategy is crucial for the success of any organization from "summary" of The New Strategist by Gunter Muller-Stewens

The concept of strategy is fundamental for the prosperity of any organization. Without a clear and well-defined strategy, a company will struggle to navigate the complex and competitive business landscape. As Gunter Muller-Stewens emphasizes in his book "The New Strategist," a robust strategy serves as a roadmap that guides the decision-making process and aligns the efforts of the organization towards a common goal. A well-crafted strategy enables an organization to anticipate and adapt to changes in the market, technology, and competitive dynamics. It provides a framework for setting priorities, allocating resources, and evaluating performance. Without a coherent strategy, companies risk being reactive rather than proactive, constantly playing catch-up with their competitor...
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    The New Strategist

    Gunter Muller-Stewens

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