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Develop a targeted approach to reaching your audience from "summary" of 80/20 Sales and Marketing by Perry Marshall
To succeed in sales and marketing, you must understand the importance of targeting your audience effectively. This means identifying the specific group of people who are most likely to be interested in your product or service. By focusing your efforts on this group, you can maximize your impact and increase your chances of success. One key aspect of developing a targeted approach is understanding the 80/20 rule. This principle states that 80% of your results will come from 20% of your efforts. In the context of reaching your audience, this means that a small percentage of your target market is likely to generate the majority of your sales. By identifying and focusing on this core group, you can make your marketing efforts more efficient and effective. Another important aspect of targeting your audience is...
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