Present your product or service in a way that resonates with your customer from "summary" of 7 Steps to Successful Selling by Traci Bild,Todd Shafer
When it comes to selling your product or service, it is crucial to understand your customer and present what you have to offer in a way that truly connects with them. This means taking the time to really get to know your customer - their needs, preferences, and pain points. By doing so, you can tailor your presentation to address their specific concerns and demonstrate how your product or service can help solve their problems. One way to resonate with your customer is to speak their language. This means using words and phrases that they are familiar with and can relate to. Avoid using technical jargon or industry-specific terms that may confuse or alienate your customer. Instead, focus on communicating in a clear and straightforward manner that is easy for them to understand. In addition to using the right language, it is important to highlight the benefits of your product or service in a way that is meaningful to your customer. Instead of simply listing features, focus on how those features can improve their life or make things easier for them. Show them how your product or service can add value and why they can't live without it. Another key aspect of presenting your product or service in a way that resonates with your customer is to be authentic and genuine. Customers can spot a sales pitch from a mile away, so it is important to be honest and transparent in your communication. Share personal stories or testimonials that demonstrate the real-world impact of your product or service.- The goal is to build trust and establish a connection with your customer. By understanding their needs, speaking their language, highlighting the benefits, and being authentic, you can create a presentation that truly resonates with them and increases the likelihood of making a sale.
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