Customer satisfaction is essential for building brand loyalty from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Customer satisfaction is the key to building brand loyalty. When customers are satisfied with a product or service, they are more likely to become repeat customers and recommend the brand to others. This is because satisfied customers feel a sense of trust and loyalty towards the brand, leading to long-term relationships.
Satisfied customers are also more likely to overlook minor issues or price differences, as they place a higher value on the overall experience with the brand. This means that brands can charge a premium for their products or services if customers are satisfied with the quality and service they receive.
Building brand loyalty through customer satisfaction requires a deep understanding of customer needs an...
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