Utilize targeted advertising to reach your ideal customers from "summary" of $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi
To effectively reach your ideal customers, you need to utilize targeted advertising. This means tailoring your marketing efforts to specifically target the individuals who are most likely to be interested in your products or services. By focusing your advertising on this specific group of people, you increase the likelihood of attracting leads that will actually convert into paying customers. Targeted advertising allows you to hone in on the demographics, behaviors, and interests of your ideal customers. This way, you can create ads that speak directly to their needs and preferences, making them more likely to engage with your brand. Instead of casting a wide net and hoping for the best, targeted advertising enables you to reach the right people with the right message at the right time....
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