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Cultivate a strong personal brand from "summary" of You, Inc by Harry Beckwith

To make a name for yourself in this world, you must focus on building a strong personal brand. What does this mean? It means that you need to establish a clear and consistent image of who you are and what you stand for. Your personal brand is like your reputation - it precedes you and influences how others perceive you. Your personal brand is not just about what you say or do, but also about how you present yourself to the world. It's about the way you dress, the way you speak, the way you carry yourself. Every interaction you have is an opportunity to reinforce your personal brand, so make sure you are always putting your best foot forward. One of the keys to cultivating a strong personal brand is authenticity. You need to be true to yourself and your values, and let that shine through in ev...
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    You, Inc

    Harry Beckwith

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