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Overcome obstacles to persuasion from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini

When it comes to persuading others, obstacles can often get in the way. These obstacles can come in many forms, such as resistance, skepticism, or simply being too busy to listen. In order to be successful in our persuasion efforts, we need to find ways to overcome these obstacles. One way to overcome obstacles to persuasion is to make our message more personally relevant to the person we are trying to persuade. By tailoring our message to their specific needs, interests, or values, we can increase the likelihood that they will be receptive to what we have to say. Another strategy for overcoming obstacles to persuasion is to build credibility and trust with the person we are trying to persuade. If they see us as knowledgeable, trustworthy, and honest, they will be more likely to listen to what we have to say and be open to being persuaded. It is also important t...
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    Yes!

    Noah J. Goldstein

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