Authority influences decisionmaking from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini
When faced with a decision, we like to believe that we are independent thinkers, making choices based solely on rational analysis. However, the reality is that authority figures hold a significant amount of sway over our decision-making process. Whether it be a boss, a celebrity, or an expert in a particular field, their influence can shape our choices without us even realizing it. Authority influences decision-making through a psychological phenomenon known as the "authority principle." This principle suggests that people are more likely to comply with a request or suggestion from someone they perceive as an authority figure. This compliance can be attributed to our societal conditioning to respect and defer to those in positions of power or expertise. The impac...
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