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Women face societal expectations that conflict with assertive negotiation behaviors from "summary" of Women Don't Ask by Linda Babcock,Sara Laschever
In our society, women often find themselves caught in a perplexing dilemma when it comes to negotiating assertively. On one hand, they are encouraged to be polite, accommodating, and nurturing - qualities traditionally associated with femininity. On the other hand, successful negotiation requires assertiveness, confidence, and a willingness to advocate for one's own interests. These traits are often perceived as more masculine, leading to a clash between societal expectations and effective negotiation behaviors. From a young age, girls are socialized to be kind, cooperative, and considerate of others. They are taught to prioritize harmony and relationships over personal gain or advancement. This conditioning can make it challenging for women to assert themselves in negotiations, as they may fear being seen as aggressive, selfish, or unlikeable. As a result, many women tend to avoid negotiating altogether or se...
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