Launch of first computer from "summary" of Who Was Steve Jobs? by Pam Pollack,Meg Belviso,Who HQ
On January 24, 1984, the Macintosh computer was officially introduced to the public during a Super Bowl commercial. This commercial, directed by Ridley Scott, was unlike any other at the time. It featured a young woman running through a dystopian world and smashing a screen displaying Big Brother, representing IBM. The message was clear: the Macintosh was here to revolutionize the computer industry. Steve Jobs had been working tirelessly on the Macintosh for years. He wanted to create a computer that was user-friendly, with a graphical interface and a mouse instead of just text commands. The Macintosh was a sleek machine with a built-in screen, making it different from other computers on the market. The launch event was a major success, with the Macintosh receiving rave reviews from the press and the public. It was seen as a game-changer in the industry, setting a new standard for what a personal computer could be. People were excited about the possibilities that the Macintosh offered, and it quickly became a must-have for anyone in the creative industry. Despite the initial excitement, the Macintosh did not sell as well as Jobs had hoped. It was expensive and faced stiff competition from IBM and other PC manufacturers. Jobs was eventually removed from the Macintosh team by Apple's board of directors, which was a devastating blow for him. However, the launch of the Macintosh marked a turning point in the computer industry. It showed that computers could be more than just tools for businesses – they could also be creative, intuitive, and accessible to the average person. The Macintosh set the stage for the future of personal computing, inspiring countless innovations in the years to come.
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