Start with why to attract loyal customers from "summary" of Start with why by Simon Sinek
The concept of starting with why is essential when it comes to attracting loyal customers. When a company or organization can clearly articulate why they do what they do, it allows them to connect with customers on a deeper level. This connection goes beyond just the products or services being offered - it taps into the beliefs and values that both the company and the customer hold. By starting with why, a company can communicate their purpose and values, which in turn resonates with customers who share those same beliefs. This creates a sense of loyalty and trust, as customers feel a genuine connection to the company and what it stands for. This sense of loyalty goes beyond just repeat business - it creates advocates who will spread the...
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