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Startups rose and fell in rapid succession from "summary" of When the Heavens Went on Sale by Ashlee Vance

The tech industry was a wild and unpredictable landscape during the dot-com boom. It was a time when startups seemed to pop up out of nowhere, only to disappear just as quickly. These companies rose and fell in rapid succession, with new players entering the scene constantly. The allure of striking it rich in the booming tech market drew in entrepreneurs from all walks of life, each hoping to be the next big success story. Startups were born out of a blend of innovation, ambition, and sometimes sheer luck. Many of these companies were founded by young, inexperienced individuals who had little more than a good idea and a dream of making it big. The rush to cash in on the tech gold rush led to a flood of new businesses trying to carve out their piece of the market. However, not all startups were destined for success. For every company that managed to secure funding and grow into a household name, there were countless others that floundered and failed. The fast-paced nature of the industry meant that those who couldn't keep up were quickly left behind. Competition was fierce, and only the strongest and most adaptable survived. The rise and fall of startups in rapid succession created a volatile atmosphere where fortunes could change overnight. One day a company could be the darling of Wall Street, and the next it could be struggling to stay afloat. This constant state of flux made it difficult for investors to predict which companies would thrive and which would falter. Despite the chaos and uncertainty, the dot-com boom was an exciting time for the tech industry. It was a period of rapid growth and innovation, with new technologies and business models emerging at a breakneck pace. The startups that managed to survive and thrive during this tumultuous time laid the foundation for the digital revolution that would follow in the years to come.
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    When the Heavens Went on Sale

    Ashlee Vance

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