Disruption became the new norm in the business world from "summary" of When the Heavens Went on Sale by Ashlee Vance
The business world was once a place where companies could operate steadily without much fear of sudden changes. However, this sense of stability was shattered as disruption started to become a common occurrence. Companies that were once considered untouchable found themselves facing unexpected challenges from up-and-coming startups and innovative technologies. This shift in the business landscape meant that companies had to constantly adapt and evolve to stay ahead of the game. No longer could they rely on past successes to guarantee future prosperity. Instead, they had to be prepared to embrace change and take risks in order to survive in this new era of disruption. The concept of disruption becoming the new norm meant that companies had to be proactive rather than reactive in their approach to business. They could no longer afford to rest on their laurels and wait for the competition to catch up. Instead, they had to constantly innovate and disrupt themselves before someone else did it for them. This new reality also meant that companies had to be more agile and flexible in their operations. They had to be willing to pivot quickly in response to changing market conditions and consumer preferences. This required a willingness to experiment and take calculated risks in order to stay relevant and competitive.- The idea that disruption had become the new norm in the business world signified a fundamental shift in the way companies operated. It required a mindset shift towards embracing change and uncertainty, rather than shying away from it. Companies that were able to adapt to this new reality would thrive, while those that resisted change would risk being left behind.
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