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Salespeople should be adaptable and flexible in their approach from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown

Salespeople must be able to adapt and be flexible in their approach to selling. This means being open to new ideas and ways of doing things, even if it goes against what they have done in the past. It requires being willing to change and evolve as the sales landscape shifts and new challenges arise. Adaptability is about being able to adjust quickly to different situations and environments. Salespeople who are adaptable can think on their feet, problem-solve effectively, and come up with creative solutions to meet their customers' needs. They are not stuck in their ways or resistant to change, but instead are willing to try new things and take risks in order to be successful. Flexibility is about being able to change course when needed and pivot in response to feedback or changing circumstances. It means being able to switch gears and adjust their approach based on the needs and preferences of their customers. Salespeople who are flexible are able to tailor their sales pitch to each individual customer, rather than using a one-size-fits-all approach.
  1. Salespeople can build stronger relationships with their customers and ultimately drive more sales. They can better meet the needs of their customers and provide value in a way that is meaningful and impactful. In today's fast-paced and ever-changing sales environment, adaptability and flexibility are key traits that can set successful salespeople apart from the rest.
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What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level

Marshall Goldsmith

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