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Embracing change is necessary for growth in sales from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown

To truly excel in sales, one must be willing to embrace change. This is not just a suggestion, but a necessity for growth and advancement in the field. In today's rapidly evolving business landscape, the ability to adapt and adjust to new trends, technologies, and customer preferences is crucial for success. Those who cling to outdated methods and refuse to evolve will inevitably fall behind their more progressive counterparts. Change can be uncomfortable and even frightening at times, but it is essential for staying competitive and relevant in the sales industry. Salespeople who are open to trying new approaches, experimenting with different strategies, and learning from their experiences are the ones who will ultimately thrive in their careers. They understand that stagnation leads to obsolescence, and they are willing to step out of their comfort zones in order to achieve their goals. Moreover, embracing change is not just about keeping up with the latest trends—it is also about continually improving and refining one's skills. Successful salespeople are constantly seeking ways to enhance their performance, whether through additional training, mentoring, or self-reflection. They understand that there is always room for growth and that complacency is the enemy of progress.
  1. Embracing change is a mindset that sets successful salespeople apart from their less successful peers. It is a willingness to adapt, learn, and grow in order to achieve greater success. Those who resist change out of fear or stubbornness will find themselves left behind in an ever-changing marketplace. To excel in sales, one must be open to new ideas, strategies, and ways of doing business. Only by embracing change can sales professionals reach their full potential and take their careers to the next level.
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What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level

Marshall Goldsmith

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