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Developing strong communication skills can improve sales performance from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown
Developing strong communication skills is vital for improving sales performance. Salespeople who can effectively communicate with their clients are more likely to build trust, establish rapport, and ultimately close deals. When sales professionals can clearly articulate the value of their product or service, address customer concerns, and actively listen to their needs, they are better equipped to meet the demands of the market. Effective communication also plays a crucial role in building long-term relationships with clients. By maintaining open lines of communication, salespeople can ensure that their customers feel heard and valued. This leads to increased customer loyalty and repeat business, as satisfied clients are...
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