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Consistency in performance is key for success in sales from "summary" of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level by Marshall Goldsmith,Bill Hawkins,Don Brown
Consistency in performance is key for success in sales. In a sales role, it is not just about having one successful sale or a good month of sales. Success in sales is about being able to consistently perform at a high level over time. This means being able to deliver results on a regular basis, not just occasionally. Consistency is important because in sales, your success is often measured by your ability to meet targets and achieve goals consistently. Sales is a numbers game, and the more consistently you can deliver results, the more successful you will be. Consistency in performance also helps to build trust with customers. When customers know that they can rely on you to deliver what you promise, they are more likely to do business with you again in the future. Consistency helps to build credibility and reputation in the eyes of your customers, which is crucial for long-term success in sales. Consistency is not just about delivering results, but also about consistently following through on your commitments and promises. This means being reliable, dependable, and trustworthy in all your interactions with customers. Consistency in performance is about establishing a track record of success and reliability that builds confidence in your abilities as a salesperson. In sales, there will always be ups and downs, but it is how you handle these fluctuations that will ultimately determine your success. Consistency in performance means being able to adapt to changing circumstances, stay focused on your goals, and continue to deliver results regardless of the challenges you face. It is about maintaining a high level of performance over the long term, not just in the short term. Consistency in performance is key for success in sales because it is what sets apart the top performers from the average ones. It is the difference between those who achieve their goals consistently and those who struggle to meet their targets. Consistency is a hallmark of successful salespeople who are able to take their performance to the next level and achieve sustainable success in their career.
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