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Recognition trumps recall from "summary" of Universal Principles of Design, Revised and Updated by William Lidwell,Kritina Holden,Jill Butler

Recognition trumps recall is a fundamental concept in design that emphasizes the importance of making information easily recognizable rather than relying on the user's memory to recall it. This principle acknowledges that humans are much better at recognizing things they have seen before than trying to remember them from scratch. By designing interfaces, products, or spaces that prioritize recognition over recall, designers can significantly improve user experience and reduce cognitive load. This means presenting information in a way that is familiar and easily understood, so users can quickly identify what they are looking for without having to strain the...
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    Universal Principles of Design, Revised and Updated

    William Lidwell

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