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Standing out from the crowd is necessary to lead a tribe from "summary" of Tribes by Seth Godin

To lead a tribe, you must be willing to stand out from the crowd. This means being different, unique, and daring to be yourself. It requires boldness and confidence to go against the norm and challenge the status quo. By standing out, you attract attention and gain followers who resonate with your message and values. In a world full of noise and distractions, blending in is easy. But to truly make a difference and lead a tribe, you must be willing to be seen and heard. This means stepping out of your comfort zone and embracing your true identity. It may feel uncomfortable at first, but it is necessary if you want to create a loyal community of like-minded individuals. Standing out from the crowd also requires authenticity and transparency. People can sense when someone is being genuine and when they are just putting on ...
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    Tribes

    Seth Godin

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