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Connection and belonging drive motivation and engagement from "summary" of Tribes by Seth Godin

People are not motivated or engaged simply by the work itself. What truly drives people to give their best is the sense of connection and belonging they feel within a community. When individuals feel a strong connection to a group, when they feel that they belong to something greater than themselves, they are more likely to be motivated and engaged in their work. This connection provides them with a sense of purpose and meaning, which in turn fuels their passion and commitment. Belonging to a tribe gives individuals a sense of identity and belonging, a feeling that they are a part of something special. This feeling of belonging motivates them to work towards the common goals and values of the tribe, driving them to give their best effort and contribute to the collective success. In a tribe, individuals feel a sense of camaraderie and support, knowing that they are not alone in their journey. This support system encourages them to take risks, try new things, and push themselves beyond their comfort zone...
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    Tribes

    Seth Godin

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