Time scarcity impacts media consumption habits from "summary" of Time and Media Markets by Alan B. Albarran,Angel Arrese Reca
Time scarcity is a concept that affects people's daily lives in various ways. With limited time available each day, individuals must make choices about how to allocate their time among different activities. This scarcity of time has a significant impact on media consumption habits. When faced with time constraints, individuals tend to prioritize certain types of media over others. For example, people may choose to watch short video clips on social media platforms rather than sit down to watch a full-length movie.
In addition to the type of media consumed, time scarcity also influences the amount of time people spend engaging with media. Research has shown that individuals with limited time tend t...
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