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Time plays a significant role in media distribution from "summary" of Time and Media Markets by Alan B. Albarran,Angel Arrese Reca

The distribution of media content is a complex process that involves various stakeholders and factors. One key factor that greatly influences this process is time. Time is a crucial element in media distribution because it determines when and how content is delivered to audiences. Time plays a significant role in media distribution in several ways. First and foremost, the timing of content release can have a direct impact on its success. For example, releasing a movie during peak movie-going hours or premiering a TV show during prime time can significantly increase its chances of being seen by a larger audience. Furthermore, time also affects the perishability of media content. Some forms of media, such as newspapers or magazines, have a limited shelf life and must be distributed quickly to reach audiences before they become irrelevant. In contrast, digital media can be distribut...
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    Time and Media Markets

    Alan B. Albarran

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