The concept of time is central to media economics from "summary" of Time and Media Markets by Alan B. Albarran,Angel Arrese Reca
Time plays a crucial role in the field of media economics as it is a finite and scarce resource that affects both producers and consumers. Media organizations must allocate time effectively in order to maximize profits and reach their target audience. This involves scheduling programming, advertisements, and other content at optimal times to attract viewers and generate revenue. For media consumers, time is also a valuable commodity that influences their media consumption habits. People have a limited amount of time available for media consumption amidst other activities and responsibilities. Therefore, they must make choices about how to allocate their time among various media options, such as television, radio, internet, and social media. The concept of time in media economics...
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