Media products are tailored to suit specific time frames from "summary" of Time and Media Markets by Alan B. Albarran,Angel Arrese Reca
The temporal dimension plays a crucial role in the creation and consumption of media products. Content creators are acutely aware that different times of day, days of the week, or seasons of the year can greatly impact the reception of their offerings. This awareness leads to the tailoring of media products to suit specific time frames, maximizing their effectiveness and reach. For example, morning radio shows are designed to be lively and energetic to help people start their day on a positive note. In contrast, late-night television programming tends to be more relaxed and geared towards winding down before bedtime. By understanding the rhythms of daily life, media producers can target their content to align with audience preferences and behaviors at different times. Similarly, the timing of media releases can also be strategically planned to capitalize on peak viewing or listening periods. For instance, movie studios often schedule blockbuster releases during the summer months when audiences are more likely to flock to...
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