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Norm theory explains social comparisons and behavior from "summary" of Thinking Fast and Slow by Book Summary
Norm theory provides a compelling explanation for the way people make social comparisons and behave accordingly. According to this theory, individuals are constantly evaluating their own actions and beliefs in comparison to those of others, which helps them determine what is considered normal or acceptable in a given situation. These comparisons play a crucial role in shaping our behavior, as we often adjust our actions to align with the perceived norms of the group we are in. Norm theory suggests that people are motivated to conform to social norms in order to gain acceptance and avoid disapproval from others. This desire for approval drives individuals to adopt behaviors that are in line wit...
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