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Endowment effect causes us to overvalue what we own from "summary" of Thinking, Fast and Slow by Daniel Kahneman

The Endowment Effect is a psychological phenomenon that leads people to place a higher value on items they own compared to identical items they do not own. This cognitive bias can have significant implications for decision-making and can influence how we perceive the worth of our possessions. The concept of the Endowment Effect challenges the traditional economic theory that suggests people should value all items equally based on their utility or market price. In reality, individuals tend to become emotionally attached to the things they own, leading them to overvalue those possessions. This overvaluation can be seen in various situations, such as when people are asked to sell an item they own. Research has shown that individuals often demand a higher price to part with their belongings than they would be willing to pay to acquire the same item if they did not already own it. The Endowment Effect is driven by a combination of cognitive and emotional factors. Our ownership of an item activates feelings of attachment and familiarity, which in turn influence our perception of its value. This emotional connection can lead us to irrationally value our possessions more highly than their objective worth. Understanding the Endowment Effect is essential for decision-making, as it can impact our choices in various areas of life, from financial investments to everyday purchases. By recognizing this cognitive bias, we can strive to make more rational and informed decisions, rather than being swayed by our emotional attachment to what we already own.
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    Thinking, Fast and Slow

    Daniel Kahneman

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