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Duration neglect affects how we remember experiences from "summary" of Thinking, Fast and Slow by Daniel Kahneman

The human mind has a tendency to overlook the duration of experiences when recalling them. This phenomenon, known as duration neglect, means that people's memories of past events are not influenced by how long they lasted. Instead, our recollection is based on the peak moments of the experience and how it ended. For instance, if you reflect on a vacation you took, you are likely to remember the best parts of the trip and how it concluded, rather than the total number of days you were away. The duration of the vacation is not a significant factor in shaping your memories of the experience. This can lead to discrepancies between how we actually felt during an event and how we remember feeling about it later on. Duration neglect can have a powerful impact on decision-making and overall well-being. People may choose to repeat an experience based on their recollection of the peak moments, even if the majority of the time was unenjoyable. Similarly, individuals may avoid certain activities due to a negative ending, even if most of the experience was positive. Understanding duration neglect is crucial in recognizing the limitations of memory and the potential for bias in our recollections. By being aware of this cognitive tendency, we can make more informed decisions and have a clearer understanding of our past experiences. It is essential to consider the full duration of an event, rather than solely relying on peak moments and endings, to gain a more accurate and balanced perspective on our memories.
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    Thinking, Fast and Slow

    Daniel Kahneman

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