Use customer feedback to inform your content decisions from "summary" of They Ask You Answer by Marcus Sheridan
One of the most powerful tools a business can use when creating content is customer feedback. By listening to what your customers are saying, you can gain valuable insights into their needs, desires, and pain points. This information is crucial in informing your content decisions and ensuring that you are producing material that resonates with your target audience. Customer feedback can come in many forms, including reviews, comments, and direct messages. By analyzing this feedback, you can identify common themes and trends that can help guide your content strategy. For example, if multiple customers are asking the same question about your products or services, this could be a sign that you need to create content that addresses this topic in more depth. In addition to helping you identify what topics to cover, customer feedback can also provide valuable insights into how your audience prefers to consume content. For example, if you notice that a particular type of content (such as videos or infographics) is receiving more engagement than others, this can inform your decision-making process when creating future content. Furthermore, by actively engaging with your customers and incorporating their feedback into your content strategy, you can build trust and credibility with your audience. When customers see that you are listening to their needs and responding accordingly, they are more likely to view you as a reliable source of information and be more inclined to do business with you.- Using customer feedback to inform your content decisions is a powerful strategy for creating content that is relevant, engaging, and valuable to your audience. By listening to what your customers are saying and incorporating their feedback into your content strategy, you can ensure that you are producing material that resonates with your target audience and drives results for your business.
