Create content based on what your audience wants to know from "summary" of They Ask You Answer by Marcus Sheridan
When we talk about creating content based on what our audience wants to know, we are essentially talking about answering their questions and addressing their concerns. This concept revolves around the idea that businesses should focus on providing valuable information to their target audience, rather than just pushing out promotional messages. By understanding the needs and interests of our audience, we can tailor our content to address their specific pain points and challenges. This not only helps build trust with our audience but also positions us as an authoritative source in our industry. When we take the time to listen to our audience and provide them with relevant and helpful content, we are more likely to attract and retain their attention. One of the key principles of this concept is the importance of being customer-centric. Instead of talking about ourselves and our products or services, we should focus on addressing the questions and concerns that our audience has. By doing so, we can create content that resonates with them and provides them with the information they are looking for. Another important aspect of creating content based on what our audience wants to know is the idea of transparency and honesty. We should be willing to address even the most difficult or challenging questions that our audience may have. By doing so, we can build credibility and trust with our audience, which can lead to long-term relationships and customer loyalty.- Creating content based on what our audience wants to know is about putting the needs of our customers first. By focusing on providing valuable and relevant information to our audience, we can establish ourselves as a trusted resource and build strong relationships with our customers. Ultimately, this approach can help us attract and retain customers, drive engagement, and achieve our business goals.
